Zimbabwe: Pacific launches two new brands of cigarettes
CIGARETTE manufacturing giant Pacific Cigarette Company (PCC) has launched Pegasus and Branson Flame cigarettes, which come in roasted and minty variants, an initiative to expand and strengthen its domain in the market.
In a statement, PCC highlighted how the flagship Pacific lineup will now be available in other variations.
The other variant is Hong Ma, which specifically targets the Chinese market.
“The two brands created in 2008 to complete the flagship Pacific range will now be available in grilled and minty variants. Pegasus will also be available in a variant called Hong Ma, which has been produced to meet the needs of the region’s Chinese market, ”the CCP said.
“Hong Ma introduced in 2021 and distributed by Empire Tobacco has proven to be a cigarette of choice for Chinese people because of its distinct Chinese flavor.”
The PCC pointed out that the other two variations are extremely popular in terms of satisfying the smoking experience, as Toasted Pegasus and Branson Flame will come with different flavors that are unmatched locally.
PCC chief executive Itai Watinaye said the introduction of new cigarette variants was part of the company’s plan to expand its market and offerings.
“Pegasus and Branson have always been part of our portfolio of brands targeting select markets and delivering world-class quality and flavor at affordable prices. By expanding our offering, we will offer more choice to these demanding customers at unbeatable prices, “says Watinaye.
Watinaye assured valued CCP customers that their products will be available in all corners of the country.
“With the expansion of our Pegasus and Branson offerings, we continue to offer the customer more choice and value while our distribution network ensures that our quality products are available in all corners of the country,” added Watinaye .
By producing quality products, PCC has thrived since 2002 as the first indigenous-owned cigarette company in Zimbabwe, aiming to understand and meet the needs of local customers.
Pacific Cigarettes Company is also known for supporting and sponsoring local football, musicians, and several empowerment initiatives.
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