Machine Gun Kelly on her nail polish line, Un / Dn Laqr

The world of celebrity beauty brands is crowded. (How many pop-ingenuous-touted blush palettes and highlighters could one need?) So it can be hard to be really excited about the launch of the moment. But when we heard that Colson Baker aka Machine Gun Kelly was launching a nail polish line, we were all gone. The musician known for his ability to defy genres as much as his red carpet antics with girlfriend Megan Fox is a master at the art of self-expression. He, of all, knows how to beautify and decorate his body in a way that thrills (his extra-long talons at the iHeart Music Awards this year), shocks (his black tongue at the Billboards), and fascinates (all he ever has). focused on organizing). The first collection, known as Un / Dn Laqr and available today on, is comprised of ten shades and five top coats, all 9 Color Free, Animal Cruelty Free and Vegan. They will be available individually or combined in great gift boxes, which come with specialty nail art brushes for even more precise application. In anticipation of the launch, Baker sat down with W for a candid conversation about the therapeutic role nail art plays in her life, how spending time with Fox influenced her approach to self-care and her long-standing relationship with sweatpants.

The Un / Dn “Therapy sessions” kit.

Courtesy of Un / Dn Laqr.

When did you start experimenting with nail polish?

College was the classic emo phase for me, who just used a Sharpie to paint my nails black. Real gels and cool designs on my nails have been arriving over the past three years, as I was looking for a way to incorporate 20 more zen minutes into my day – or should I say two hours, really, with some of the nails. I’m doing . But I have to find an excuse to block the free time, and it is very difficult for me to engage in meditation or just sit still in my own thoughts. That’s why I loved shaving with a single blade razor, because you have to take your time. If you rush, you cut yourself. It was my process for a while and then I found out that when I was doing my nails I just had to sit still and do the same as meditate. But I also had to be a little creative, and I would walk away with tangible satisfaction.

Do you often paint your nails yourself or do you have a nail art person you go to?

I have one person who loves nails, but even when my girlfriend and I are bored in a hotel room in another country or something, and we’re just sitting there watching a movie, it’s always a fun way to connect.

What’s the craziest nail design you’ve ever tried on yourself?

At iHeart awards, I had six inch acrylics with hanging chains – it was like a tribute to Edward Scissorhands meeting Alexander McQueen. I have such a masculine energy so I knew having nails like that would throw a problem into the system for people watching. It’s almost like performance art: I love doing performance art and I know it makes people think and draws attention to things. I started doing things that got people’s attention to my hands, so when the name Machine Gun Kelly and the nail polish were in the same sentence, it made perfect sense to people because they had already paid attention to what was going on.

How differently do you think from the way you present yourself when, for example, you go about your daily life versus doing a red carpet?

I forced myself into this program like, “It’s all going to be performance art. My daughter has a running joke: If I’m in a show outfit and people say, “Oh man, this is a great show outfit,” she’ll say, “He goes to the grocery store like that.” Me and the sweatpants don’t know each other. It’s a long lost relationship that I aspire to someday have.

The “Mixed Tape” kit.

Courtesy of Un / Dn Laqr

What do you think inspired you to launch this collection?

What I love about Un / Dn is that it encourages us to pay attention to the little details when preparing, which men learn from women. Of course, women are the biggest inspiration for the nail line, and not just because painting her nails is generally considered a female activity. Women pay attention. I’m going to ask my daughter, “Why are you wearing makeup today?” We’re not going anywhere. And she’ll say, “This is exactly what I want to look like. It’s for me. ”And there’s a really amazing lesson in that because men hardly ever do things to be seen. And we don’t do things that put us in a position to be comfortable. with ourselves. That line is like, “Hey, take those 30 minutes to yourself just to add to your vibe, whatever it is today.”

Self-care routines weren’t common the way I grew up and the men I’ve seen. Taking care of yourself allows you to get on with your day, feel confident, and hold your head up high. You have an idea of ​​who you want to be on this day. And that might be the day you step out and make a life changing decision or get a job that will change your life forever. Or put on a show that people don’t forget. And if you are not taking care of yourself then you are an open source for anyone else’s energy. You can become whatever they want you to be.

Who first taught you that taking care of yourself is part of something bigger than how you look that day?

This is a good question. I was super late for the game on this. I wish I had been taught that when I was 16 or something, I’m sure I would have been closer to my presidential campaign.

The complete collection, coming out today.

Courtesy of Un / Dn Laqr.

Are there any products or routines that you have now adapted that help you feel good on a daily basis?

My daughter flies the whole routine left to right, and that’s something I’m proud of. I used to follow a diet of cigarettes and coffee. And now, I’m reminded, you’re going to be 50 someday and you can look 50, or you can look another way. My art was so immersed in music, and I grew up to appreciate the art of being, for example, a face that people want to look at for many years to come. Instead of being something that has a timestamp. The biggest thing I’m afraid to be is a trend. And that includes physically. I look at George Clooney, Brad Pitt, Denzel Washington, Will Smith, people who clearly took care of them. It’s a choice. It is not given by God, you have to work on it.

What does it mean to you to be a man and a founder of a beauty line? How do you think you’re one of the few guys in this space?

I mean, I’m in good company, right? Because women are the inspiration for beauty in general. All the way back to Greek mythology, those stories that have spanned the centuries. Beauty was a woman. Maybe you would have a Cupid who was a handsome man, but for the most part they were just a bunch of barbarians. You know what? I remember music fans who are girls. They don’t care about outside opinion. If they like an artist, they’re going to like that artist. And because they like an artist, the guys will follow up and say “Okay”. But guys are so … we’re not sure. So we’re not the first to take risks and say, “Hey man, we love Prince. It took a million girls like, ‘Oh, we love Prince’ for guys to be like, ‘Yeah, I love Prince now. I try to be the rocker between male insecurity and beauty.

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