Instagram Launches New Effects To Edit, Play With Music On Reels, Marketing & Advertising News, AND BrandEquity
Instagram, owned by Facebook, released three new effects on Friday to help users edit Reel to match music and deliver lyrics to the screen.
These new features – SuperBeat, Dynamic Lyrics and 3D Lyrics – will allow creators to easily combine music and AR effects on Reels.
“People want to make entertaining and fun reels but often don’t have the time to switch to editing. Today we are launching three new effects, which will help them by automatically making changes to their reel based on the music and providing onscreen lyrics, ”the company said in a statement.
To use these features, a user just needs to open Reels Camera on Instagram and open the effects tray / gallery. Users will need to select the effect and can even use the music selector to select a song.
Meanwhile, the company recently announced the launch of Collabs, a “new way to co-author” stream posts and reels on the platform.
The new Collabs feature will allow two accounts to co-create an article or reel. The post or reel will appear jointly to each user’s subscribers and share the same comment thread, along with the number of views and likes.
Instagram said collaboration is a big part of how people connect on the social media platform. “With ‘Collab’ you can invite a contributor to your Feed Post and reels and so they can share the content with their subscribers,” the company noted.