Do not increase the minimum price of cigarettes – JTI Malaysia



KUALA LUMPUR: JTI International Bhd yesterday called on the Ministry of Health (MoH) to streamline its health program efforts to support ongoing measures to tackle the illicit cigarette trade.

In a statement, JTI Malaysia said the Health Ministry’s proposal to increase the minimum price of cigarettes to RM15 and change the control of tobacco regulations would slow the efforts of the recently established multi-agency task force. in place to combat the illegal cigarette trade.

He said the measures would only undo the task force’s efforts, as the measures would give unregulated cigarettes an advantage over more expensive legal alternatives.

“No public health program will be served by this proposal, because 62% of all cigarettes consumed are already priced well below the current minimum price of cigarettes, without any enforcement from the Ministry of Health.

“Policymakers should not lose sight of the unintended consequences when advancing the regulatory regime for legal tobacco products,” said Cormac O’Rourke, Managing Director of JTI Malaysia.

He also said that the Health Ministry’s indecision on its regulatory approach to vaping has prolonged uncertainty over the impact of the alternative, which now accounts for 10% of the market, on the industry.

“Based on a recent study on consumption habits conducted by [global market research and consulting firm] Ipsos, around 30% of illegal vaping users, over the age of 18, are former non-smokers and now consume unregulated products, despite existing controls and restrictions on these products under the Poisons Act Said O’Rourke.

Multi-agency working group welcomed

JTI Malaysia, meanwhile, praised the multi-agency task force to tackle the illegal cigarette and alcohol trade in Malaysia, which was established by the Ministry of Finance and headed by the Customs Department.

O’Rourke further proposed that the agencies involved use key performance indicators, “so that this working group is held accountable and progress can be measured”, in particular the RM 5 billion in unpaid taxes from the illicit trade. cigarettes each year.

The working group involves parties such as the Ministry of Health, the Ministry of Home Trade and Consumer Affairs and the police.

He will work with the legitimate tobacco industry here to create a strategic, coordinated and collaborative framework to tackle the problem.

JTI Malaysia called it an opportunity to tackle “a problem that has surpassed crisis levels” and continues to deprive the country of tax revenue.

O’Rourke also highlighted how the trade has grown dramatically over the past four years, with at least six in ten cigarettes consumed locally now being illicit.

“The establishment of the task force offers the government the opportunity to finally tackle the illegal cigarette trade and eradicate it once and for all.

“Realizing this will make significant inroads into government efforts to eradicate the underground economy which is estimated at 21% of gross domestic product or around RM300 billion per year,” O’Rourke said.

Customs seized 466.16 million sticks of illegal cigarettes in 2019, up from 843.89 million sticks seized in 2018. But during the same period, the illegal trade continued to grow by around 6% to about 12.2 billion sticks.


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